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Employee Engagement is a key metric that businesses focus on. Rightly so, research from from Harvard Business School revealed that 71% of CEOs understood the importance of employee engagement. However, less that 50% of the same CEO's actually measured employee engagement against business performance. 


The STAR Workplace Program was designed to cover the full spectrum of employee engagement, including its link with business performance.  

Employee Engagement

While The STAR Workplace Program measures ratings relating to workplace culture, company performance and employer satisfaction, there is still great value in measuring employee engagement:

  1. Performance and Productivity: Engaged employees are more motivated, focused, and committed to their work. They take pride in their contributions and consistently put in extra effort to achieve their goals. Measuring employee engagement helps businesses identify high-performing teams and individuals, leading to increased productivity and overall improved performance.

  2. Employee Retention: Engaged employees are more likely to stay with an organization over the long term. When employees feel connected to their work and the company's mission, they are less likely to seek opportunities elsewhere. By measuring engagement levels, businesses can identify areas of concern and implement strategies to reduce turnover and retain valuable talent.

  3. Innovation and Creativity: Engaged employees are more willing to share ideas, collaborate, and contribute to the development of innovative solutions. Measuring employee engagement helps create an environment where employees feel comfortable expressing their thoughts, leading to a culture of continuous improvement and creativity.

  4. Customer Satisfaction: Engaged employees often provide better customer service. When employees are enthusiastic about their work, they are more likely to deliver exceptional experiences to customers. Measuring engagement can help improve customer satisfaction and loyalty, which in turn positively impacts the company's reputation and bottom line.

  5. Health and Well-being: Employee engagement is closely linked to well-being. Engaged employees are generally healthier, both mentally and physically. Measuring engagement can help identify signs of burnout or stress among employees, allowing businesses to intervene and provide the necessary support.

  6. Leadership and Management Effectiveness: Measuring employee engagement provides valuable insights into the effectiveness of leadership and management practices. It helps identify areas where leaders can improve communication, provide clearer direction, and create a positive work environment that fosters engagement.

  7. Employee Development: Engaged employees are more likely to seek out learning opportunities and professional development. By measuring engagement, businesses can tailor training and development programs to address specific needs and interests, promoting ongoing skill enhancement and career growth.

  8. Employee Feedback and Involvement: Measuring engagement provides a platform for employees to share their thoughts and opinions. This two-way communication fosters a sense of involvement and ownership, as employees feel their input is valued and considered in decision-making processes.

  9. Financial Impact: Engaged employees contribute to higher profitability. Studies have shown that companies with engaged workforces outperform their competitors in terms of revenue and profit growth. Measuring engagement helps businesses quantify the financial benefits of investing in their employees' engagement.

In essence, measuring employee engagement allows businesses to gauge the overall health of their organization, make informed decisions to improve various aspects of their operations, and ultimately create a workplace that attracts, retains, and motivates top talent while driving sustained business success.

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